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“Email is dead.” That’s what dozens and dozens of investors told TheSkimm founders when they started out. These mostly male financiers didn’t care that Carly and Danielle had created a word of mouth sensation, growing virally, with daily open rates that were eye popping. And the same VCs were surprised the product was hard news in a digestible format.
Now of course email newsletters are well understood to be a powerful medium, and millions of subscribers later TheSkimm (which has broadened to podcasts, video, etc) was just acquired by Ziff Davis for its Everyday Health unit. The brand (and brand voice) you love will continue on, with an even bigger platform to build upon.
At Homebrew, the relationship transcends the company, and so while we wish Carly and Danielle well, we know it’s not the end for the four of us, just another milestone. Congrats to them and the team!