Regal Raises $38.5 Million Series A For Better Conversations Between Businesses and Customers

At Homebrew we love investing in “software that is enabling the world” (Sorry, Marc!). And we get particularly excited when software enables individuals to have superpowers, extending their abilities beyond what is possible through just hard work and sheer determination. That’s why we're ecstatic to finally share our investment in Regal, which just announced a $38.5 million Series A financing.

WHO: Alex Levin and Rebecca Greene were in the trenches together at Handy, where they helped to build the phone sales team and associated technology. They saw firsthand the limitations of existing technology when trying to get customers to engage in phone and text conversations. That experience and the resulting insights led them to start Regal.

WHAT: Regal helps to automate outbound phone and text communications so that customers are reached with the right messages at the highest time of purchase intent. The company offers a dashboard with call and text messaging tools, information about where customers are in the sales pipeline, and a “journey builder” that enables customers to trigger calls and texts to “high-intent” buyers at specific moments.

HOW: Regal determines intent based on data like customer website usage, customer relationship management data and other general behavioral info. It also learns what messages are best for specific moments in the customer journey, helping sellers close more business. Regal also changes the caller ID on cell phones from an unknown number to the name of the brand so that customers know who’s calling.

WHY: No one loves receiving calls or texts from unknown numbers. And businesses waste significant time and resources trying to reach customers who don’t respond. Regal changes the experience for both businesses and their customers. By enabling richer, timely conversations to happen between businesses and customers, Regal is solving a massive problem that exists whenever a high cost or high consideration purchase is being made.

Regal is hiring across every function so check out their current job openings!